Search Engine Optimization (SEO) and Search Engine Marketing

Among the billions of pages on the world wide web, the search engines deliver results according to their importance and meaning to our lookup. Quite by natural means, what the search engines discover as the most relevant and most important internet sites are at the top of the list. However there is a means for these findings to be influenced – this is where Search Engine Optimization (SEO) comes in.

In trying to influence search engine placement to your favour, it is crucial to understand the following steps which show how an user behaves when doing a search:
1. Experiences the need for a solution, an information, or an answer
2. Phrases that need in a string of words known as the “query”
3. Executes the query
4. Browse through the results to find the best match
5. Clicks on one result
Search engine optimisation is basically the science of planning your Website so that it will rank high in search engine results. Generally, this means allowing your site the appropriate relevance and importance so that search engines will rank it elevated than sites that are not optimised. What it means for your business (for your Website) is more visibility; and greater visibility of course attracts a whole lot more customers. From this, there developed a new branch of marketing – search engine marketing or SEO marketing.

The importance of search engine marketing for small and medium businesses can be easily seen from the following study:
. The first-ranked site in the search results gets 42.25% of all click-throughs
. The second receives around 12%, the third 8.5%, the fourth 6%, and the lower ranks get 5%
. The top 10 (usually, the first page of the results) receive close to 90% of all traffic, the second page get 4.4%, the third 2.4%, and the fourth 1%
Search engine listing is continuously overtaking other forms of listings or directory sites that people use when choosing business or product information – in the US, 86% of people who were surveyed said they used the Internet to find a local business, and 80% reported that they found a product or service online.

The most vital step, however, is for you to work now. Every day, more and more pages are added to the Web; and getting to the top rank may be a trifle harder today than it was yesterday, every instant counts. Stay ahead of the competition and drive more sales to your business by hiring the services of an SEO company now.

We Simplify Marketing, SEO Company and Web Design Company
14 Robinson Road, #13-00, Far East Finance Building, 048545

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